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全國古蹟日
活動視覺設計
| Project Description
全國古蹟日為全台灣各縣市在每年9月都會共同響應的一個活動
主要目的在提高民眾認識文化資產保存與文化認同等行為
並舉辦各式講座、走讀、劇場表演、手作課程等多元方式吸引民眾
使其達到寓教於樂的推廣方式
| Visual Design
我們參與了本次活動的整體視覺識別與設計。
包括了海報、宣傳DM、活動贈品設計、展場設計、市集布置。
主視覺顏色上採用了青藍色、黃色等較為明亮活潑的設計。
並以蠟筆筆觸插畫吸引年輕客群參與活動，使"古蹟"這個較為有歷史痕跡，老舊的刻板印象。
演變成活潑、討喜的形象，以提高更多年輕人的認同與參與感
CREDITS
客戶 台中文化資產局
專案總監 PON
視覺設計 RINRAN
視覺設計 MACHI
全國古蹟日
活動視覺設計
| Project Description
全國古蹟日為全台灣各縣市在每年9月都會共同響應的一個活動
主要目的在提高民眾認識文化資產保存與文化認同等行為
並舉辦各式講座、走讀、劇場表演、手作課程等多元方式吸引民眾
使其達到寓教於樂的推廣方式
| Visual Design
我們參與了本次活動的整體視覺識別與設計。
包括了海報、宣傳DM、活動贈品設計、展場設計、市集布置。
主視覺顏色上採用了青藍色、黃色等較為明亮活潑的設計。
並以蠟筆筆觸插畫吸引年輕客群參與活動，使"古蹟"這個較為有歷史痕跡，老舊的刻板印象。
演變成活潑、討喜的形象，以提高更多年輕人的認同與參與感
CREDITS
客戶 BELLA UNO
專案總監 PON
視覺設計 RINRAN
視覺設計 MACHI
BACK TO WORK
UP
全國古蹟日
活動視覺設計
| Project Description
全國古蹟日為全台灣各縣市在每年9月都會共同響應的一個活動
主要目的在提高民眾認識文化資產保存與文化認同等行為
並舉辦各式講座、走讀、劇場表演、手作課程等多元方式吸引民眾
使其達到寓教於樂的推廣方式
| Visual Design
我們參與了本次活動的整體視覺識別與設計。
包括了海報、宣傳DM、活動贈品設計、展場設計、市集布置。
主視覺顏色上採用了青藍色、黃色等較為明亮活潑的設計。
並以蠟筆筆觸插畫吸引年輕客群參與活動，使"古蹟"這個較為有歷史痕跡，老舊的刻板印象。
演變成活潑、討喜的形象，以提高更多年輕人的認同與參與感
CREDITS
客戶 BELLA UNO
專案總監 PON
視覺設計 RIARAN
視覺設計 MACHI
BACK TO WORK
UP